Intuit And Deloitte Team Up for Mobile Payment Information
Today, Intuit put out a new infographic about the trend of the mobile payment industry. In it, they have some very interesting findings about the habits of consumers using mobile payments.
A few things we found:
- Millenials represent approx 40 percent of all mobile payment users. This really shouldn’t come as a surprise to anyone as Millenials have proven themselves to be willing and able to try out any and all new technology.
- Mass Transit companies are the most focused group of merchants focusing on mobile payments
- Oddly enough, vending machines are the least focused on mobile payments. Do people still use vending machines?
- Mobile Application providers (those that create and/or distribute the app) are the quickest group to adopt mobile payments, compared to mobile carriers, financial institutions, payment service providers, handset manufacturers and merchants.
- The most popular mobile payment protocol in the future is slated to be NFC – Near Field Communication – built into mobile devices.
Most of this information isn’t entirely surprising, although it is nice to have confirmation of some hunches. To add credence to application developers being the first to adopt mobile payments, ProOnGo does accept mobile payments and we have found that more and more users are willing to pay for subscriptions using their mobile device. However, by and large, the majority of our users pay for subscriptions using a credit card.
We fully expect mobile payments to take off, that’s why we made sure to include BlackBerry carrier payments in our latest BlackBerry build, meaning ProOnGo subscriptions show up on the phone bill instead of a charge to a credit card. Whether that is more convenient or not remains to be unknown, but we fully expect this trend to continue.